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Just as one would expect his or her physician, CPA, or attorney to stay mentally sharp and current on trends and technique, we too should hold ourselves—selling professionals—up to the same high benchmark for professionalism and success. I call this process/achievement IT, and I use this book to show you “How to Find IT, Get IT, Keep IT, Grow IT: The Ultimate Handbook for Success in Finding, Getting, Keeping, and Growing Business!”
Here are three additional performance accelerants in which you may want to participate.
1. If you really want IT, and wish to accelerate your ability to get IT, then you must subscribe to Professional Performance Magazine (www.ThePerformanceMagazine.com), it’s the only national periodical with practical information about how to be a better professional, regardless of your vocation, profession, or position.
2. You can also push yourself in specific selling-skills development areas by taking 24/7/365 any one of the e-selling courses within the e-Center for Selling Success at www.JeffreyMagee.com.
3. If you would like an online audio version of IT, you need to buy the CD: Performance Driven Selling, click here to purchase that today.
The professional who gets IT, understands what it takes to be a master of IT, and works every day to become better at IT . . . can focus his or her energies in three core areas in order to ensure everyday enhancement of the ability to be the best at IT.
Selling based upon relationships, mutual respect, advocacy of the clients’ real needs, or other frame of reference is all based on these three real areas:
- The APPLICATION of IT is based upon the situation and your ability and desire to apply yourself; this is where many people fall short and implode.
- The KNOWLEDGE of IT is your foundational understanding of what you have to offer, what you represent, and the depth as well as width of what needs you can fulfill for your clients.
- IT is about professional SKILL, the art and the science of professional salesmanship!
"IT" is remarkable....a lively and entertaining study that delivers uncommon good sense." - Chris Oldham 2007 US Jaycees President
"This book is EXACTLY what you need to find, get, keep and grow a business!" The professional sales person's handbook, this is a must have! "IT"... ROCKS! - COL Ron Turner Kentucky National Guard
"Business is all about “IT” and Jeff has brought together a series of strategies and techniques that every Master of Selling would have gladly paid dearly for when they were starting out to have attained greater levels of success faster and been able to build better lasting relationships with their clients from ... if you want more of “IT” then you need this book!" - Harvey Mackay